Temu, the super popular online marketplace operated by the giant e-commerce company PDD, made its cold launch in a short time and accelerated the growth of both brand exposure & sales volume, with massive content publishing from KOC marketing.

As a new start up online marketplace platform in the North America market, TEMU has a totally different company strategy than the other mature e-commerce platforms that's already existing in the market. In align with the marco strategy, we as Xper also developed the influencer marketing strategy accordignly. By collaborating with lots of KOC，more than 80 posts have been published under the 3 branded themes, and 3M+ exposures were made during this camapign to help the cold launch of the brand, as well to accelerate the growth of both brand awareness & sales volume.