Everything starts from the user demands. Based on our udnerstadning of the target audience of HTVRONT, and in agreement with the brand team, we identified the most related and segmented influencer categories such as handmade DIYers, clothing designers, small business owners, treasure moms, etc. and develpoed collaboration with them, to reach the target audience.

A good campaign brief is already a good start, and when it came across the right team, everything just goes the right way. As an experienced team, we quickly helped Upends to formulate a 360 integrated digital mkt plan, which involves many mkt assets include but not limited to PR, social(IG/YTB/TikTok) influencers, FB groups(KOC), online reviews,  Advertising, giveaway activities, etc. not to mention we also achieved the lockstep with the official social media pages. Details is also another focus from us. From organizing and delivering the KSPs to different platforms, to control the taglines/hashtags, to align the visuals, we had very thoughtful thinking and control to make sure all communications were under the same key message,  so to get the greatest brand & product exposure, as well unexpected campaign + sales performance.